Digital marketer Mississauga, OntarioOpen to entry-level roles

I build websites, SEO-focused content, social creative and lead automation that turn interest into action. Everything here is real work, live on the web.

Explore my work View resume
Hammad Mahmud, digital marketer in Mississauga

Available nowGTA on-site, hybrid, or remote in Canada

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Shipped
Two live websites, a buyer lead-qualification workflow, a custom booking flow, and Meta ads for a luxury dessert studio.
Tools
Search Console, GA4, Google Sheets, Apps Script, Make, Google AI Studio, ChatGPT, Claude.
Learning
Google Digital Marketing & E-commerce Certificate (2 of 7 courses). Google AI Professional Certificate.
Seeking
Entry-level digital marketing, content, social, e-commerce or marketing ops roles.

Featured project

Hammad Mahmud Real Estate

Role
Owner and marketer of my own site
Status
Live
Audience
First-time buyers and sellers in Mississauga, Milton, Oakville
Homepage, desktop. Value first: the Blueprint offer comes before any request to book.
Mobile. The CTA sits above the fold, with consent-first cookies.

First-time buyers are anxious and research-heavy. Most agent sites ask them to book a call before giving them anything useful.

My site turns that around. Visitors get real numbers first: a personalized Buyer Blueprint, a free guide, city pages and straight answers. The call comes once they trust the process.

Landing pagesCustomer journeyLocal SEOSearch ConsoleGA4CopywritingGraphic designLead generation
Visit the live site See the automation
01Business context

I'm a real estate salesperson serving first-time buyers and sellers in Mississauga, Milton and Oakville. The website is my main digital storefront. It needs to earn trust from people who are making the biggest purchase of their lives, often for the first time.

02Problem or opportunity
  • An older version of the site had maintenance and SSL problems. A browser security warning loses a visitor before they read a word.
  • The site needed to be properly indexed so it could show up for local first-time buyer searches.
  • Buyers and sellers need different journeys, and both needed a low-pressure next step.
03Strategy and implementation

Visible on the live site today

  • Separate buyer and seller journeys
  • Buyer Blueprint and seller report (CMA) calls to action
  • Built-in consultation booking (30 minutes on Google Meet), with no third-party widget
  • City guides for Mississauga, Milton and Oakville
  • Free 28-page buyer guide and a pre-construction guide
  • FAQ content, Instagram and Facebook links
  • Consent banner for Google Analytics and Meta cookies

What I personally implemented

  • Relaunched and improved the older site, fixing its maintenance and SSL issues
  • Worked on search indexing in Google Search Console, and set up Search Console and GA4 tracking
  • Created custom graphics and marketing content
  • Built the buyer questionnaire and the automated, personalized Blueprint PDF
  • Built the booking system into the site itself, instead of embedding a Calendly-style widget. It reads calendar availability, sends confirmation emails and creates the Google Meet link, so visitors book without leaving the page

The left column describes the site as it is today. It doesn't claim I built every element alone. The right column is the work I did myself.

04Marketing skills demonstrated
  • Customer journey design: one clear next step for each audience, with free value before the ask.
  • Local SEO: service-area pages, FAQ content that answers real search questions, and indexing through Search Console.
  • Lead generation: a gated guide, the Blueprint questionnaire and a seller report offer.
  • Copywriting: plain-language headlines like "Your first home starts with a plan, not a guess."
  • Privacy-conscious analytics: optional cookies the visitor can decline.
05Measurement Tracking live

In place: Google Search Console and Google Analytics 4 are set up and tracking the site. GA4 runs behind the cookie consent banner.

  • Search Console: I monitor indexing, impressions, clicks and the queries the city pages and FAQ appear for.
  • GA4: I track traffic sources and how visitors move through the buyer and seller pages.

What I'm building next:

  • GA4 events for each funnel step: Blueprint started, completed, call booked, and guide downloaded.
  • UTM links on Instagram and Facebook posts, so booked calls can be tied to each channel.

Results aren't published here yet.

Featured project

Castoreum Canada for Solitaire Globals

Role
Designed and built the website
Client
A Canadian trading company
Market
B2B fragrance buyers in France, Europe, the UAE, Pakistan and beyond
The hero answers a buyer's first questions straight away: what, which grades, how much minimum, and where it ships.
On mobile, WhatsApp gets equal weight, because that's how many export buyers prefer to reach suppliers.

A niche product with a small, specialist and international audience. The website has to do the work of a knowledgeable sales rep.

Castoreum buyers (fragrance houses, tincture makers, traders) need to know grades, minimum order, documents and legality before they'll send an inquiry. There's no online checkout, so the goal is a qualified quote request.

B2B contentInformation architectureSEO structureBilingual EN/FRSearch ConsoleGA4Conversion designTrust building
Visit the live site French version ↗
01Business context

Solitaire Globals is an Ontario-based importer, exporter and distributor that has specialized in beaver castoreum since 2009. They wanted a stronger online presence to reach buyers abroad, so I built their website.

02Problem or opportunity
  • Give a specialized B2B product a credible, dedicated digital presence.
  • Become discoverable for relevant product and supplier searches, in English and in French.
  • Educate buyers up front so inquiries arrive pre-qualified (grade, quantity, destination).
  • Make contact easy in the channels international buyers already use: email and WhatsApp.
03Strategy and implementation
  • Spec strip in the hero: grades, 50 kg minimum, species, origin and worldwide shipping, all answered without scrolling.
  • Product information architecture: one card per grade, each with a "best for" use case, plus deeper pages on grades, pricing and "what is castoreum".
  • French content for France, the priority market (Grasse and Paris perfumery).
  • Export-destination content and an interactive route globe that shows the business really ships.
  • Trust signals: real warehouse photos, a four-step ordering process, and a FAQ that covers CITES status and export documents.
  • Low-friction conversion: a pre-written quote message, a WhatsApp deep link with a ready-made greeting, and a "copy message" option.
04Marketing skills demonstrated
  • Audience research for a niche B2B buyer and their objections
  • SEO-minded page structure, descriptive titles and educational content
  • Bilingual content for a priority export market
  • Conversion design for inquiries rather than checkout
  • Search Console and GA4 tracking, with consent-gated analytics ("No advertising")
05Measurement Tracking live

In place: Google Search Console and Google Analytics 4 are set up and tracking the site. GA4 runs behind the cookie consent banner.

  • Search Console: I monitor indexing and the supplier queries the English and French pages appear for.
  • GA4: I track visitor countries, traffic sources and engagement on the English and French pages.

What I'm building next:

  • GA4 events that compare quote-form sends with WhatsApp clicks.
  • FAQ open tracking, so the most common buyer objections can move higher on the page.

No rankings, traffic, lead counts or sales are claimed for this project.

Current project

Lilac Mithai Studio

I'm helping Lilac, a GTA dessert business that makes handcrafted mithai in keepsake gift boxes, grow its sales. I plan the marketing strategy and run Meta ads around product launches and seasonal moments like Diwali, weddings and birth announcements.

My role
Marketing strategy and Meta ads
Status
Ongoing
Campaigns
Product launches, Diwali and other events
  1. 01Plan around sales moments

    Build the plan around product launches, Diwali and other events, when people are already shopping for gift boxes.

  2. 02Run Meta ads

    Build and run Facebook and Instagram campaigns that put each launch or seasonal box in front of the right audience.

  3. 03Turn attention into orders

    Point every campaign at one clear next step, so interest becomes a sale or a custom order.

Posts from the @lilac.studioss feed. The branding and creative are Lilac's own. My part is the strategy and the Meta ads that put them in front of buyers.

Marketing operations

From questionnaire to booked call, automatically.

I built a lead qualification workflow for my real estate business. Click through each step to see what it does, which tools run it, and why it matters to marketing.

Interactive demo

Generate a sample Buyer Blueprint

Demo with fictional data only. Nothing you choose is collected, stored or emailed. The scoring rules here are simplified for illustration and aren't the formula the real workflow uses.
Start from a fictional buyer

Buyer Blueprint · sample preview

Alex (fictional)

Condo apartment · Mississauga

Readiness score
Hot lead

Shopping range
–
Down payment
–
Timeline
–
Pre-approval
–
Next moves
    In the real workflow this PDF is emailed to the buyer, and the lead status goes to a private tracking sheet. This demo doesn't send or store anything.

    What this shows an employer

    Marketing ops thinking, not just tools.

    • Lead qualification: leads are scored and sorted so follow-up time goes where it counts.
    • Personalization at scale: every buyer gets their own plan, with no manual writing.
    • Customer experience: instant value, then easy booking with confirmations and meeting links.
    • AI-assisted productivity: I used AI tools to draft copy and develop script logic, and I check the output myself.

    Skills with evidence

    What I can do, and where you can see it.

    Skills are grouped by marketing discipline. Each one is honestly rated by how I've used it and links to the project that shows it.

    Applied: used in a shipped project Working familiarity Coursework

    AI skills

    I can build with AI.

    I can work with all the major LLMs and with Claude Code, and I can build with AI. I always check the result myself before it goes live.

    • Language models

      Any LLM

      Comfortable with ChatGPT, Claude, Gemini and other large language models for research, copy drafts, ad angles and content planning.

      ChatGPTClaudeGemini
    • Building

      Claude Code

      I use Claude Code to build and update web pages, scripts and automations, then test them on desktop and mobile myself.

      Claude CodeGoogle AI Studio
    • Automation

      AI in real workflows

      I pair AI with no-code and script tools to automate marketing work, like the buyer lead workflow shown above.

      Apps ScriptMakeGoogle Sheets

    Certifications and learning

    Formal training, applied as I go.

    I'm building formal marketing foundations alongside hands-on projects, so every course has somewhere real to be applied.

    1. In progress

      Google Digital Marketing & E-commerce Certificate

      Google Career Certificates, via Coursera.

    2. October 2026

      Make Intermediate badge

      Make (no-code automation): HTTP requests, webhooks, error handling and functions.

    3. October 2026

      Attract and Engage Customers with Digital Marketing

      Course 2 of the Google certificate: SEO, SEM, display advertising and search marketing fundamentals.

    4. September 2026

      Foundations of Digital Marketing and E-commerce

      Course 1 of the Google certificate: the customer journey, the marketing funnel and e-commerce basics.

    5. September 2026

      Google AI Professional Certificate

      Using AI tools responsibly to improve productivity and quality of work.

    Progress tracker

    Google Digital Marketing & E-commerce

    2 of 7 courses complete

    1. Foundations of Digital Marketing and E-commerce Done
    2. Attract and Engage Customers with Digital Marketing Done
    3. From Likes to Leads: Interact with Customers Online Next
    4. Think Outside the Inbox: Email Marketing To do
    5. Assess for Success: Marketing Analytics and Measurement To do
    6. Make the Sale: Build, Launch, and Manage E-commerce Stores To do
    7. Satisfaction Guaranteed: Develop Customer Loyalty Online To do

    Relevant experience

    Real estate and business ownership taught me the customer.

    I didn't start in a marketing department. I spent years in customer-facing roles: running a franchise and helping buyers and sellers. That's where I started building marketing assets myself.

    Sep 2026 – Present

    Digital Marketing Specialist (self-employed projects)

    Independent

    • Build practical web, content, SEO, lead-capture and automation projects, shown on this site.

    Jul 2024 – Present

    Real Estate Agent

    Homelife TRADEMAX Realty

    • Support buyers and sellers through needs discovery, property research, client communication and follow-up.

    Jan 2022 – Jul 2024

    Real Estate Agent

    Royal LePage Signature Realty

    • Supported prospective clients through real estate decisions, coordinated next steps and maintained client relationships.

    Sep 2018 – Jun 2026

    Franchise Owner

    Lazeez Shawarma

    • Managed a customer-facing business, building experience in operations, customer service, problem-solving and business ownership.
    What I did…In marketing that's…
    • Needs discovery with buyers and sellersAudience research
    • Client communication and follow-upLead nurturing and email workflows
    • Property and market researchMarket and competitor research
    • Coordinating next steps for clientsCustomer journey design
    • Running a franchise day to dayOperations and accountability for results
    • Serving customers at the counterCustomer experience

    About and approach

    How I approach a marketing problem.

    I start with the customer's question, not the channel.

    Whether it's a nervous first-time buyer or a perfumer in Grasse looking for a reliable supplier, the job is the same. Find out what they need to know, answer it clearly where they're already looking, and make the next step easy.

    I like the practical side of marketing: building the page, writing the copy, wiring up the form, and checking that it all works. I use AI and no-code tools to move faster, and I always check the result myself.

    Resume

    The one-page version.

    A quick summary is below. Open the PDF for the full resume.

    Hammad Mahmud

    Entry-level digital marketing · SEO and content · Social media · Marketing operations

    Mississauga, ON

    Summary

    Early-career digital marketer building on hands-on projects in website development, SEO-focused content, social media, B2B digital presence, lead capture and workflow automation. I combine customer-facing real estate and business operations experience with practical use of Google Search Console, Google Apps Script, Google Sheets, Make and AI-assisted tools.

    Selected projects

    • Real estate website and customer journey: relaunched hammadtherealtor.ca, fixed earlier SSL and browser issues, worked on indexing in Search Console, and built a questionnaire-to-Blueprint workflow with lead categorization.
    • B2B export website: built castoreumcanada.ca for a Canadian trading company, with English and French content plus quote and WhatsApp inquiry paths.
    • Lead capture and booking automation: a custom booking flow with calendar availability, confirmation emails, meeting links and Google Sheets tracking.

    Skills and tools

    Marketing: SEO and SEM fundamentals, keyword-focused content, social media, copywriting and editing, lead generation, landing pages, customer journey design.
    Operations: lead capture and qualification, email workflows, booking journeys, spreadsheet tracking, workflow automation.
    Analytics: Search Console and GA4 tracking on both live sites.
    Learning: Google Ads, Meta Business Suite, Canva, CapCut, Shopify.

    Experience

    • Digital Marketing Specialist (self-employed projects), Sep 2026 – Present
    • Real Estate Agent, Homelife TRADEMAX Realty, Jul 2024 – Present
    • Real Estate Agent, Royal LePage Signature Realty, Jan 2022 – Jul 2024
    • Franchise Owner, Lazeez Shawarma, Sep 2018 – Jun 2026

    Quick answers

    Hiring questions, answered.

    The short version of everything on this page, for recruiters and hiring managers.

    01

    Who is Hammad Mahmud?

    Hammad Mahmud is an entry-level digital marketer based in Mississauga, Ontario, Canada. He builds websites, SEO-focused content, social creative and lead automation, and he runs Meta ads for a luxury dessert studio. Before moving into marketing he worked as a real estate agent and owned a Lazeez Shawarma franchise, which is where he learned how customers decide.

    02

    What marketing jobs is Hammad Mahmud looking for?

    He is open to Digital Marketing Specialist (junior), Social Media Coordinator, Content Marketing Coordinator, E-commerce Coordinator, Marketing Assistant, Junior SEO Specialist and Marketing Operations roles in Mississauga and Toronto, hybrid, or remote in Canada.

    03

    Where can Hammad Mahmud work?

    He lives in Mississauga and is available for on-site roles across the Greater Toronto Area (GTA), hybrid positions, and remote work anywhere in Canada. He is available now.

    04

    What digital marketing skills does Hammad have?

    SEO and SEM fundamentals, local SEO and city pages, keyword-focused content, copywriting and editing, social media, Meta ads, lead generation, landing pages and customer journey design. On the operations side he builds lead capture and qualification, email workflows, booking journeys, spreadsheet tracking and workflow automation, and he tracks results in Google Search Console and GA4.

    05

    What has Hammad Mahmud built?

    Three live projects. hammadtherealtor.ca, his real estate website, has a Buyer Blueprint questionnaire, a built-in booking system and city guides for Mississauga, Milton and Oakville. castoreumcanada.ca is a bilingual English and French B2B export website he built for Solitaire Globals, a Canadian trading company growing its online presence. For Lilac Mithai Studio, a luxury dessert business in the GTA, he plans the marketing strategy and runs Meta ads for product launches and events like Diwali.

    06

    Which marketing tools does Hammad use?

    Google Search Console, Google Analytics 4, Google Sheets, Google Apps Script, Make, Google AI Studio, ChatGPT, Claude and Claude Code. He is also learning Google Ads, Meta Business Suite, Canva, CapCut and Shopify.

    07

    Can Hammad Mahmud work with AI?

    Yes. He works with all the major large language models, including ChatGPT, Claude and Gemini, and uses Claude Code to build and update web pages, scripts and automations. He checks every result himself before it goes live.

    08

    What marketing certifications does Hammad have?

    He completed the Google AI Professional Certificate in September 2026 and earned the Make Intermediate badge in October 2026. He is working through the Google Digital Marketing and E-commerce Certificate and has finished 2 of its 7 courses.

    09

    How do I contact Hammad Mahmud?

    Email hammad.s.mahmud@gmail.com or connect on LinkedIn at linkedin.com/in/hammad-mahmud-b88b9414b. His one-page resume is available as a PDF on this site.

    Let's talk

    Hiring for marketing? Let's talk.

    • Digital Marketing
    • Social Media
    • Content
    • E-commerce
    • SEO
    • Marketing Ops

    I'm based in Mississauga and available for roles in the GTA, hybrid positions, and remote work anywhere in Canada. I'm happy to walk you through any project on a call.

    Email mehammad.s.mahmud@gmail.com Connect on LinkedInlinkedin.com/in/hammad-mahmud-b88b9414b

    Useful if your mail app doesn't open.